World War II Advertising Collection, 1941-1945.

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World War II Advertising Collection, 1941-1945.

http://www.worldcat.org/oclc/84046405

The World War II Advertising Collection documents the war related activities of the J. Walter Thompson Company advertising agency during 1941 to 1945. Materials include lists, memos, press-releases, correspondence, notes, and advertisement tearsheets and proofs.Much of the collection are products of campaigns conducted under the auspices of the War Advertising Council and others were sponsored by civilian clients. These advertisements and pamphlets supported food rationing, fuel and rubber conservation, the purchase of War Bonds, the USO, military recruitment, and women's employment in war-related jobs. Other advertisements arose from JWuch work in 1941 and 1942 for the Navy Relief Society. A few items produced by the London Office are also included in the collection: advertisements supporting British War Relief (1940-41) and the Food Facts series (recipes and cooking tips for foods available despite rationing).

150 items.

Duke University Libraries, Duke University Library; Perkins Library

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SNAC Resource ID: 8312440

Duke University Libraries, Duke University Library; Perkins Library

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J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...